Azamur Strategy is a boutique consulting firm with a focus on business model creation, international expansion, and marketing & sales turnaround practices.
With vast experience in consumer goods and emerging markets, we are always eager to take on new challenges that require brand building, commercial expertise or financial planning.
Our clients range from multinationals in need of a growth play, to supporting PE firms on due-diligence, or helping local manufacturers and tech start-ups expand their business with some of the industry's best-in-class methodologies .
FOUNDER
Francisco has 18+ years of experience in brand management, multifunctional team leadership and organization/business turnaround, most of them spent with Procter & Gamble in marketing, sales and general management roles.
He completed a variety of assignments across different business units, in both headquarters and local markets. In his last role, at director level, he was overseeing P&G Fabric Care business across Sub-Saharan Africa, based out of Nairobi and Lagos.
Francisco's key skills are: product innovation, brand launch in new markets, financial planning (incl. P&L), ad/campaign management, consumer research and local talent development.
His mostly recognized core strengths include: strategic thinking, decisiveness and operating with discipline. At heart, Francisco is an experience seeker with strong bias towards action.
Francisco Gala
ADVISORY BOARD
Nabil Boutaleb
AVON GENERAL MANAGER
Morocco
C-level executive with strong marketing and sales background.
Nabil has a multi-cultural profile, speaking a several languages and having lived in numerous different countries: Morocco, France, Denmark, UAE and Switzerland.
Eliana Soares
NAUTILO CONSULTING
PARTNER & STRATEGIST
Portugal
Global marketer mainly focused on CPG and luxury industries.
Prior to starting her consulting practice, Eliana was a marketing director at Symington and P&G.
She is also a partner at Ganexa VC.
Jyah Anise Hoy
EVERYWHERE, EXCEPT
FOUNDER
New York, USA
Social impact strategist leading grassroots and international initiatives for corporations, high-net-worth individuals, institutional funders, and nonprofit organizations.
| roster of experts who add breadth and depth
Lydia Kakutwi
P&G
FABRIC CARE DIRECTOR
UAE
Lydia brings over 10 years of global brand-building experience in top FMCG markets, with a focus on emerging segments. She combines deep consumer insight with a passion for purpose-driven growth and team development through coaching and strong culture.
Brenda Mwancha
NIAMINI CONSULTING FOUNDER
Kenya
Brenda Mwancha is a seasoned sales and commercial leader with over 9 years of experience in trade marketing and account management across various industries. Prior to founding Niamini Consulting, she held significant roles at P&G and Bata Corporation.
Thomas Rotsaert
INDEPENDENT MANAGEMENT CONSULTANT
Kenya
Thomas is a business leader with extensive experience in commercial strategy, financial management, and e-commerce growth in emerging markets, having held key roles at both Jumia and P&G.
Alastair Sussock
SAFEBODA
CO-FOUNDER & CEO
Kenya
Alastair is current building one of the most exciting and dynamic technology companies in Africa. Before that he did a variety of consultant roles for both private and public entities across the continent.
Luis Fonseca
INDEPENDENT MANAGEMENT CONSULTANT
Portugal
Luis consulting expertise is focused on strategy, marketing and sustainability. A reflection of his broad career, which included roles at EY, P&G, McKinsey, and until recently partner at Maze Impact VC.